Tiffany & Co. Turns Sixteen Stone Into a Solitaire

Few designs in the archive of Tiffany & Co. carry as much history as Sixteen Stone. With its new Love & Celebration campaign, the New York house brings that history into the present: the campaign centres on the new Sixteen Stone by Tiffany, a solitaire diamond ring inspired by the iconic design Jean Schlumberger created in 1959.

From wedding band to solitaire

The new ring reimagines one of the most celebrated creations of the house for a new generation, and Tiffany & Co. tells this evolution openly. Alongside the campaign film, a series of product and craft films traces how the Sixteen Stone design developed, from Jean Schlumberger's original wedding band to the new silhouette of a solitaire diamond ring. The films also celebrate the diamond expertise and artisanal mastery of the house, and the precision, artistry and inventiveness that have defined Tiffany & Co. for nearly two centuries.

For anyone who knows jewellery, this is the interesting part. A ring that began as a band is now carried by a single central stone. The design language of Schlumberger stays recognisable, while the role of the ring changes. It is a familiar principle among the great houses: a design endures by being carefully rethought rather than simply repeated.

Love, defined more broadly

The campaign itself is built around a wider idea of love. Tiffany & Co. describes it as an evolution of its long-standing love story, one that includes romantic love and also the very personal relationships people build with themselves, their families, their chosen communities and the moments that define their lives. Love, in this reading, is expansive and self-defined, and the campaign celebrates the many ways people choose to honour meaningful connections.

A film with Mikey Madison

At the heart of the campaign is a cinematic film with the Academy Award-winning actress Mikey Madison. It takes the familiar refrain "he loves me, he loves me not" and turns the old ritual into a quiet affirmation of self-love. Madison wears the Sixteen Stone by Tiffany engagement ring on her own terms, and the film arrives at a simple message, summed up in three words: "I love me."

That is a notable shift in tone for an engagement ring campaign. The ring is no longer only a promise made by one person to another, but also a statement a woman can make about herself.

A house that keeps telling its love story

The campaign debuted on the channels of Tiffany & Co. on July 6, 2026. According to the house, it reaffirms the belief that love keeps evolving while remaining at the heart of Tiffany & Co. The house was founded in New York City in 1837 by Charles Lewis Tiffany, and Sixteen Stone shows how a design from its archive can be read again, decades later, without losing its character.